11 Must Ask Questions (Your marketing plan depends on it)

One of my favorite workshops to give is the “Create Your Do It Now Marketing Plan“.  I love giving this workshop for several reasons.  To begin, I love showing small business owners what goes into a traditional strategic marketing plan.  When they see the amount of work involved in a traditional plan, they understand what a marketing strategist really does.  {Secretly, it makes me giggle looking at their faces.} I also enjoy contrasting the traditional strategic marketing plan to the 1 Page 1 Day marketing plan concept that I trademarked for Marketing With Ease™.

While not as comprehensive as a traditional marketing plan, the Do It Now Marketing Plan™ does include the core (more…)