The Power Of One

My Blackberry has been blinking red since 2pm Friday, March 12^th.  While I’m used to a steady stream of email, that is not what was making my Blackberry work overtime.  I was the guest speaker at a women’s networking event.  I prepared my notes, as I normally did, and printed them for reference.  When it was my turn to speak, I held the mic and asked the audience if I could just have a conversation not a presentation.  The crowded room of women cheerfully agreed and I abandoned my notes. (more…)

How NOT To Write A Book

When I decided to write a book in early 2009, I was an excited, bright-eyed, eager woman. Now that the book is done, I am a tired, gray-haired, high calorie carbo-eating author.

My journey began with the excitement that most hopeful authors have.  The promise of a great book.  The promise of some passive income from book sales.  The promise of a boost in credibility.  A funny thing happened on the journey to becoming an author.  Life happened!

I mistakenly thought that my previous life as a professional copywriter would help me crank out a book in mere weeks. I was wrong.  Horribly wrong.  (more…)

The Business Of Being Social

Ready or not, like it or not, the art of doing business is social.  Now what?

Recently I had the privilege of being interviewed by Fox News 8 anchorman Bob Buckley.  As part of a special broadcast, The Buckley Report, Bob asked me and 2 other experts about the business of social media.

Social media is not a fad, a trend or a Generation Y thing.  It’s not going away. The sooner you embrace the shift from business as usual to social business, the better.  In a very real way, social media is now the new world order.

If you run from social media, you risk loosing the confidence of your customers. Now, more than any other time, customers are demanding a “brand experience“.  They aren’t interested in what YOU have to say until you show them (more…)

Why I Pimped My Poken

Never let it be said that I don’t have a fun, free-spirited side.  Most people (who don’t know me socially) are under the impression that I’m all work and no play.  Can you believe it?  While I’m no party girl, I do have a playful side.  In fact, sometimes I’m just plain outrageous.  I live in a house with teenagers, I have to be outrageous to keep my sanity.  So, when I decided to purchase my Poken, I knew I wanted one that had a little character to it.

Not familiar with Pokens?  A Poken is a portable electronic device that stores and retrieves social networking contact information.  When you meet someone with a Poken, you simply make the Pokens touch (or poke) and presto – you (more…)