While not as comprehensive as a traditional marketing plan, the Do It Now Marketing Plan™ does include the core strategic components of a traditional marketing plan.  This ensures that the marketing plan has a foundation.  I created the 1 Day 1 Page marketing plan concept to make the marketing plan “actionable“.  If you can’t execute from your plan, it really isn’t a plan at all.  Most small business owners would have difficulty executing a traditional marketing plan.

Oftentimes I see well-meaning business professionals so wrapped up in the planning process that they forget one key element . . . you have to actually do something.  You can’t plan forever and marketing is no exception.  In fact, I’m often on Twitter tweeting “perfection is the killer of execution”.  It’s also one of the scenes in my book 37 What Were They Thinking Moments In Marketing.  No plan is perfect.  I would also bet that a perfect plan (should you were to actually create one) is not actionable.

But before you plunge head first into crafting that marketing plan of yours, there are some elements that require thought.  I came up with “11  Must Ask Questions (sorry, I tried to make it 12, it just didn’t happen) to answer so that creating your Do It Now Marketing Plan™ is a whole lot easier. If you have a Marketing With Ease™ system, the Do It Now Marketing Plan™ is contained in Module 5.  If you don’t have the system yet, here’s where to purchase your copy.

Okay, on to those 11 Must Ask Questions . . .

11 Must Ask Questions Before You Even Think About Creating A Marketing Plan

Get the 11 Must Ask Questions presentation by clicking the above image.

If you can answer the 11 Must Ask Questions, then you are well on your way to marketing planning bliss.  It gets easier and faster to create your marketing plan once you’ve done it a few times.  Don’t give up and don’t get frustrated. If you get stuck, you can always send me an email and I’ll steer you in the right direction.

So, what’s your first step? [Hint, download the presentation!]