Who’s In Your Marketing Mastermind? It matters!

Today, I’m meeting with a “Fastener“.  This is a member of my personal Marketing Mastermind who helps me brainstorm through my “million dollar ideas”.  He helps me figure out if I’m where I really want to be – in life and in business.  He keeps me “fastened” to my big vision . . . living a life of more joy, more time and more financial independence.

If you’re not familiar with the Marketing  Mastermind concept, allow me to overview it for you.

What Is A Marketing MasterMind? A Marketing MasterMind is a group of business professionals whose support, insight, wisdom, expertise and know-how can help you achieve wildly important business goals, maximize your marketing efforts for greater impact and create best practices and systems for your long term success. (more…)

11 Must Ask Questions (Your marketing plan depends on it)

One of my favorite workshops to give is the “Create Your Do It Now Marketing Plan“.  I love giving this workshop for several reasons.  To begin, I love showing small business owners what goes into a traditional strategic marketing plan.  When they see the amount of work involved in a traditional plan, they understand what a marketing strategist really does.  {Secretly, it makes me giggle looking at their faces.} I also enjoy contrasting the traditional strategic marketing plan to the 1 Page 1 Day marketing plan concept that I trademarked for Marketing With Ease™.

While not as comprehensive as a traditional marketing plan, the Do It Now Marketing Plan™ does include the core (more…)

Market Research Fast & Dirty

Arguably, the most unglamorous part of marketing is doing market research.  I hear the complaining and the excuses often.  I personally, just don’t understand it.  In the 21^st century, nearly everything you need to manage your business is at your fingertips instantaneously.  So why on earth are people still complaining about market research?

If you know what you are looking for, you’ll discover that online data information gathering through various data mines, social platforms and information portals offer widely available content.  Here’s the kicker – it’s free! (more…)