Market Research Fast & Dirty

Arguably, the most unglamorous part of marketing is doing market research.  I hear the complaining and the excuses often.  I personally, just don’t understand it.  In the 21^st century, nearly everything you need to manage your business is at your fingertips instantaneously.  So why on earth are people still complaining about market research?

If you know what you are looking for, you’ll discover that online data information gathering through various data mines, social platforms and information portals offer widely available content.  Here’s the kicker – it’s free! (more…)