Who’s In Your Marketing Mastermind? It matters!

Today, I’m meeting with a “Fastener“.  This is a member of my personal Marketing Mastermind who helps me brainstorm through my “million dollar ideas”.  He helps me figure out if I’m where I really want to be – in life and in business.  He keeps me “fastened” to my big vision . . . living a life of more joy, more time and more financial independence.

If you’re not familiar with the Marketing  Mastermind concept, allow me to overview it for you.

What Is A Marketing MasterMind? A Marketing MasterMind is a group of business professionals whose support, insight, wisdom, expertise and know-how can help you achieve wildly important business goals, maximize your marketing efforts for greater impact and create best practices and systems for your long term success. Make it a habit to be in the company of smart, innovative and forward thinking people.  These are the types of people who will offer fresh ideas and break-through approaches to creating a successful business.

Creating your Marketing MasterMind could take some time to build if you want it to be powerfully effective.  The group should consist of at least 1-3 “hand-picked by you” professionals who represent each of the different types of mastermind contributors.

The 5 Types Of Contributors To Your Marketing MasterMind:

• Fasteners

• Mentors/Coaches

• Sponsors/Advocates

• Competitive Alliances

• Advisors

Fasteners: Business professionals who keep you grounded, focused and on track.  They have insight into your big vision.  You feel like you can call them at 1am to brainstorm a grand idea – and he/she won’t hang up the phone on you.

Mentors/Coaches: Business professionals with an area of specialty that is critically important to future growth and success.  They help you drill down to focus on specific areas of development and get you unstuck on those issues so you can keep moving forward.

Sponsors/Advocates: Business professionals who know you, like you and trust in your abilities as a business professional.  These types of contributors eagerly pass leads and referrals to you, and in exchange – love to pick your brain for ideas.

Competitive Alliances: Business professionals who are in a similar industry as you and whose market segment is similarly aligned to yours.  Seemingly competitors, you equally appreciate the differences in each other’s business perspectives and way of doing business.

Advisors: Business professionals who have a vested interest in you both personally and professionally.  These types of contributors are intimately involved in the details of your big vision and provide the insight needed to maintain your business infrastructure.

For more about discovering the power of your Marketing Mastermind, review Module 1 of the Marketing With Ease™ system.

Now that you know what type of contributors you are looking for, are you ready to start building your Marketing Mastermind?