Who’s In Your Marketing Mastermind? It matters!

Today, I’m meeting with a “Fastener“.  This is a member of my personal Marketing Mastermind who helps me brainstorm through my “million dollar ideas”.  He helps me figure out if I’m where I really want to be – in life and in business.  He keeps me “fastened” to my big vision . . . living a life of more joy, more time and more financial independence.

If you’re not familiar with the Marketing  Mastermind concept, allow me to overview it for you.

What Is A Marketing MasterMind? A Marketing MasterMind is a group of business professionals whose support, insight, wisdom, expertise and know-how can help you achieve wildly important business goals, maximize your marketing efforts for greater impact and create best practices and systems for your long term success. (more…)

Shining Star

If I’m a shining star, I intend to light the path for others. Let’s go! [This Olalahism was the result of a wonderful tweet on Twitter from someone who said I was a shining star. Isn't that a beautiful thing to say about another human being?]

An Extraordinary Life

“Finding the joy in the ordinary is what makes for an extraordinary life”. — Olalah Njenga

What Is Opportunity?

“Opportunity is the space that exists between the life you want and the life you have.” — Olalah Njenga

How NOT To Write A Book

When I decided to write a book in early 2009, I was an excited, bright-eyed, eager woman. Now that the book is done, I am a tired, gray-haired, high calorie carbo-eating author.

My journey began with the excitement that most hopeful authors have.  The promise of a great book.  The promise of some passive income from book sales.  The promise of a boost in credibility.  A funny thing happened on the journey to becoming an author.  Life happened!

I mistakenly thought that my previous life as a professional copywriter would help me crank out a book in mere weeks. I was wrong.  Horribly wrong.  (more…)

11 Must Ask Questions (Your marketing plan depends on it)

One of my favorite workshops to give is the “Create Your Do It Now Marketing Plan“.  I love giving this workshop for several reasons.  To begin, I love showing small business owners what goes into a traditional strategic marketing plan.  When they see the amount of work involved in a traditional plan, they understand what a marketing strategist really does.  {Secretly, it makes me giggle looking at their faces.} I also enjoy contrasting the traditional strategic marketing plan to the 1 Page 1 Day marketing plan concept that I trademarked for Marketing With Ease™.

While not as comprehensive as a traditional marketing plan, the Do It Now Marketing Plan™ does include the core (more…)